Content Marketing Print Storytelling Study 
Sword and the Script
SEPTEMBER 8, 2020
Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).
B2B PR Sense
JANUARY 5, 2018
The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.
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ImPRessions - Crenshaw Communications
JANUARY 5, 2017
The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs? PR and SEO are joined.
Communications Conversations
JANUARY 26, 2016
I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.
Waxing UnLyrical
MAY 15, 2018
“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please. Image: Jason Rosewell via Unsplash. A former U.S.
Waxing UnLyrical
JULY 13, 2016
Studies often tell us the more engagement consumers have with a company, the more they will buy. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Still measuring your company’s “likes” on Facebook and followers on Twitter? Those are vanity metrics.
Contently - Strategy
OCTOBER 15, 2021
Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. They wanted to create an educational program on inbound marketing for HubSpot customers.
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