Content Marketing Presentation Print Storytelling 
Polaris
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. In 1891, August Oetker sold baking powder with recipes printed on the back.
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Click To Tweet.
Polaris
DECEMBER 14, 2014
There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. 2 Kathi Kruse. 11 Gini Dietrich.
Sword and the Script
SEPTEMBER 8, 2020
At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Social and content marketing edge out media relations A survey by Talkwalker says media relations has been supplanted by other functions as the top services provided by public relations.
Beyond PR
MARCH 6, 2018
The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?
ReimaginePR
MAY 9, 2016
See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. When I think of someone who is genuine, I usually also find the following traits to be present: Honesty. And this goes for in-print and online. Vulnerability.
Contently - Strategy
OCTOBER 15, 2021
Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. We love email,” GE’s Chief Storyteller told us. “It
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