How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time?


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Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. So show them how content feeds the sales and marketing machine.

Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. All too often, clients struggle to initiate and maintain an ongoing content marketing program. After all, it’s usually the marketing and communications departments who shoulder the entire brunt of the effort, without a lot of help from the rest of their organization. Marketing and communications. Content Marketing

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

What’s hindering your content marketing efforts?

PR Daily

How are health care marketers handling content strategy, and which key issues keep them from delivering engaging communications? Tandem surveys found that content marketing has become mainstream for health care organizations. The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Content Marketing and the Battle for Attention. Why are marketers creating content?

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. But how can you know whether thought leadership is worth the time and effort involved? A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. These two brands have joined forces to create the 2019 B2B Thought Leadership Impact Study. This study reveals: The power that thought leadership wields over both marketing and sales.

How to sell colleagues and execs on content marketing

PR Daily

You''re probably aware of the potential benefits of implementing an inclusive content marketing strategy. An inclusive content strategy. There''s no denying that selling your organization on content will be tough, but the results make it well worth the effort. So, how do you champion this idea and persuade those in your company to embrace content marketing? building a content marketing strategy. Create a content strategy.

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! While a blog or infographic may seem like an insignificant piece of the puzzle, every piece of content is crucial to your business. A content strategy helps to guide your content creation efforts with tactical precision. So what principles should steer you through your content creation and strategy? 12 Expert Tips to Improve Your B2B Content Marketing Strategy.

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How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

Yet, ironically, that maniacal focus can be the kiss of death when it comes to thought leadership. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It. Thought leadership demands that you step aside from what you’re selling to consider your customers’ challenges. Ramos notes that marketing mindsets are often at odds with thought leadership since they focus primarily on brands, products, and offerings, rather than their prospects’ needs.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. Content Marketing Effectiveness.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Let’s say your target market is new parents. Share the right content on the right social media network. Offer consumable content ….

What is Thought Leadership & How to Hone Your Skills

B2B PR Sense

What is thought leadership ? What is Thought Leadership? Thought leadership is the ability to influence an industry. Through their content and presence they command authority on industry-related topics. What Has Happened to Thought Leadership? Thought leadership today has lost some of its powerful meaning. The market is flooded with self-proclaimed “experts” and “gurus” -- whether they have the goods or not. Handpicked Related Content.

3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. Share your thought leadership with a Ragan-written downloadable practical guide, white paper or shareable article. If we build your content, they’ll read it.

3 Ways to Promote Content Marketing with Press Releases

Beyond PR

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough. And with so much content bombarding your audience, credibility is key to breaking through the noise. Content Teaser.

4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers.

On Thought Leadership in Public Relations

Waxing UnLyrical

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Characteristics of excellent thought leadership tend to be originality, boldness and worthiness (i.e. How does thought leadership aid in differentiation? Inherent within thought leadership is a value-adding approach that is predominantly not self-centred or self-serving.

How To Get Started with Content Marketing [SlideShare]


It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

5 Tips for Generating Fresh Content Ideas


As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. But it can be hard to generate innovative content ideas when deadlines loom daily. Here are five quick tips for coming up with fresh content when writer’s block hits. Use trending topics to get ideas for your blog posts or white papers.

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How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing -- not both. What is B2B Content Marketing? Thought leadership.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Golden Rules for Building Trust through Content. Keep your content marketing separate and distinct.

Is earned media on the way out?

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Many PR pros have noticed the blurring of the lines between editorial content and advertising. Native advertising, designed to mimic editorial content in appearance and tone, has become widespread. Rated less important were press releases (33%), award programs (31%) and white papers (36%).

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The 4 essential elements of reader-grabbing headlines

PR Daily

Don’t write headlines that are flat, invisible, like white paper on a white desk. FREE DOWNLOAD: How to create content that converts leads into sales ]. In his book “ Enlightened Leadership ,” Ed Oakley writes, “Nothing redirects people’s thinking better than a well-phrased question.”. What Everybody Ought to Know About the Stock Market”). Content Marketing Writing & Editing headlines

How PR should vie for the prestige of the CMO

PR Daily

By proving value and learning the business strategy believed to be the domain of the chief marketing officer, PR execs can be powerful leaders for the organization. Should public relations executives be concerned they are not listed among the corporate leadership team as CMOs are?

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


James, marketing director at The Curtis Group takes that idea one step further. In general, the passive voice takes the reader out of the action, and makes the content less appealing. He spent a great deal on marketing and promotion,” she says. Dave Manzer, managing director of Dave Manzer PR & Marketing , encourages you to use strong language in your headlines. “No, Want to stand out with your content?

Why Earned Media Matters to Content Marketing

Beyond PR

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e., Here are 6 ways that earned media will help you reach your content marketing goals.

Identify trends to become a thought leader

Shift Communications

Thought leadership is a central principle in effective public relations. Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads. For example, let’s look at the simple phrase “social media marketing” What are the words and phrases associated with this term? Instead of waiting for conversation on those topics, proactively create thinking and content so you can take the lead.

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How to Boost Your Thought Leadership PR with a Powerful Personal Brand

B2B PR Sense

A personal brand is like a powerful fuel for thought leadership PR -- and when used correctly with other PR tactics, it can skyrocket your success. A personal brand is not the same as thought leadership. You may be asking "What is thought leadership" and how does it differ? Thought leadership is a strategy and tactic to showcase your knowledge and expertise. A personal brand is the glue that holds your thought leadership together. Handpicked Related Content.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference.

xiQ Mixes Content Curation with AI in Support of Account Based Marketing [Martech Briefing]

Sword and the Script

and I thought it could be a useful tool for content marketing. 1) Curating content in xiQ. The process of curating content is exactly what you’d expect. There more sources than you’ll ever need in the set and you add your own content or your own content sources. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper. 3) Publish the content.

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

B2B PR Sense

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. 10 Hurdles That Today’s B2B Marketing Strategies Face. Actively participate in your content creation. A white paper?

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. First of all, you need to have a content strategy that fits the nature and niche of your business. White papers.

Behind the Headlines With Michael Brito


They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? If you can do that effectively, it’s much easier for you to pivot quickly and engage in the channels that actually matter to your audience and with the content that can break through the clutter.

How to Drive Traffic & Lift Awareness With 8 Types of Content


Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. Content Distribution & Amplification. White Papers.

10 Types of Content That Drive Demand & Boost Engagement


That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.).

The Case For and Against Gated Content and Registration Pages

Sword and the Script

Marketing is sometimes like politics. It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. The Case Supporting Gated Content. The Case Against Gated Content.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven PR drives marketing engagement. The overall PR/marketing trend is toward more content, and specifically more visual content. Data makes great thought leadership. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. Certainly marketing data analysis can help identify the targets.

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. This post will address how you can most effectively use the content you publish and own to move your brand ahead. What is Owned Content? Content that you own is the content that you create and continue to own throughout its lifetime. This includes your website and every piece of content that you post on your it. Visual content. White papers.

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