Remove Content Marketing Remove Industry Remove Measurement Remove Product Launch
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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? A PR team excels in conducting market research, analyzing industry trends, and understanding the competitive landscape.

Video 109
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4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. The strength of this relationship depends on products that make customers’ lives easier and content that shows them how.

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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

The retail industry has undergone a significant transformation. With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

The Holmes Report estimates the global PR industry at $14.2 The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Back in the day, we rented a TV entertainer or book author for a product launch.

SEO 204
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

As companies continue to produce more content but find it harder to get their audiences to consume it, I see earned media (PR) as a way to get more attention for that owned media. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190
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Influencer Marketing and Online Retail PR: The Sales to Success

Prohibition

This is where influencer marketing plays a pivotal role in the industry. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. for every dollar spent on influencer marketing.

Retail 62
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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1.