Survey: Employees favor diverse leadership, but companies are lagging

PR Daily

Only 35 percent of full-time employees report that they have equal male and female leadership, and fewer than 18 percent have substantial female leadership, reports DesignRush , a B2B marketplace connecting brands with agencies.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. A good reputation is essential to a bank or credit union’s well-being.

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Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. On the “worst reputation” side, here are the top (or bottom) 10, in ascending order: 10.

Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.”

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. But thought leadership doesn’t happen overnight. PR and thought leadership strategy go hand in hand. Let’s now look at thought leadership and see how you can better position your strategy to reach your goals.

A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No.

The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Intangible assets include people , relationships , reputation …our territory.

How to Measure Reputation

David PR Group

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S.

Uber’s SVP resigns as company struggles with reputation

PR Daily

Another executive is out as Uber scrambles to repair its company culture and reputation. Financial Times. and intellectual property disputes , that have raised questions about its leadership. Financial Times.

“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.

6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. Reputation is a top priority, yet few have plans to manage it. In 2014, over 60 percent of corporate communicators view reputation as a high priority for companies.

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. With millennials in particular, a strong reputation is a key asset in the battle to attract top talent.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. Guest Post Leadership PR 2.0

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused. His experience includes brand and reputation management, litigation PR, community relations, and crisis response. Thought Leadership Crisis Communications crisis management NBA reputation management

How communicators can learn to speak ‘CEO’

PR Daily

This means that you need to understand the relevant financial jargon, business jargon, and be able to translate your own work into terms they can understand, so that they can also understand how your function is helping the company advance its objectives,” he says.

‘The new, now’: How Accenture altered its mindset to overhaul its comms

PR Daily

We believe that the right organization, based on a culture of collaboration, leadership, value, and constant development, can enable world-class innovation. Executive Communication External Communications How We Did It Internal Communications Leadership Communications

It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Trust is essential to your organization’s reputation and growth. Leadership Communications PR PR Industry Storytelling Writing & Editing

Ethics 155

How Goldman Sachs showcases its leaders in authentic messaging

PR Daily

The latter is true for Kaydee Bridges , Goldman Sachs’ VP of digital and social media strategy, who spoke at Ragan’s 2019 Leadership and Executive Communications Conference in Washington, D.C.

How communicators can change their organization’s objectives

PR Daily

Many consumers don’t put much faith in business leaders to do the right thing, and press releases will do little to bolster damaged reputations. Obviously, staying in alignment with financial laws and regulations,” she says, “but you add on.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Though UPS did not create the social media profiles, the organization has reaped the benefits of boosted brand reputation. Leading with a purpose that makes sense to your brand image can not only give it a reputational boost, but also increase engagement—along with sales.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Also: Brand managers can do better at monitoring reputation, Unilever vows to ditch plastic, and HSBC to lay off 10,000 employees. According to a study from Clutch , small businesses aren’t doing enough to monitor their reputation online.

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The PR Case For The Social CEO

ImPRessions - Crenshaw Communications

The CEO job was mainly to deliver a strong financial performance. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Entrepreneurship and leadership are always fruitful topics.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. The company is facing a fresh leadership crisis after CEO Hiroto Saikawa admitted he had been overpaid.

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

You have to be a strategic advisor that helps your company safeguard its reputation and business future. Notable departures including its communications chief didn’t help, and the leadership team will have to work hard to rebuild the company’s reputation.

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Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Why you should care: How employees talk to each other and the outside world is a crucial piece of your organization’s reputation. WeWork advisors are still evaluating investor appetite for an IPO valuation between $15 billion and $20 billion, according to the Financial Times.

Why Business Students Should Learn Strategic Communications


Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. “Reputation management drives student interest in the course,” said Rennie, co-chair of the MBA Program. However, reputation management is more than a CEO responsibility.

Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

PR Daily

” Why it matters: Protecting your reputation should be a top concern for everyone in your boardroom, not just communications pros. The London-based bank split with CEO John Flint after only 18 months, signaling tough times ahead for the financial group.

Study: As trust sags, employees and the public want CEOs to step up

PR Daily

That means business leaders can and should assume the reins of leadership. To gain public trust, all types of organizations must create policies and make decisions clearly aimed at improving society, rather than solely for the benefit of stockholders or the financial community. A shortfall of leadership. Executive Communication Leadership Communications

Surveying the Past, Present and Future of PR


We have formed strategic, client-agency partnerships that drive performance and build reputations. Pulse of the Profession 2018 industry trends leadership PR trends

Survey 142

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

Corp Comm Frets Leadership in Crisis Comms, says Study. On the flip side, businesses, “that take responsibility for their missed earnings stabilize and eventually see an uptick in financial performance.”.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. However, there will likely be informal negotiations and discussions while the Conservative leadership election is happening over the summer.

53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

PR Daily

RELATED: Deliver powerful leadership messaging in a digital landscape ]. Related reading: Report: All kinds of diversity are essential to brand reputation. Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell.

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Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in. The bank has apologized and acknowledged that the incident has damaged its reputation.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog.

Silver Anvil Host Chef Jeff’s Recipe for Success in Life


What can you share with communicators about image and reputation management, as you’ve had your own sort of rehabilitation and personal transformation? Everybody knows what they need to do to bring about change, whether it’s physically, mentally or financially. Thought Leadership

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

Second, large crises often require leadership changes—and often executive departures—to show that organizations will act upon the promises they’ve made. If your chief is increasing your profits at the expense of your culture and reputation, it’s time for a change.

Edelman: Trust in Organizations Collapsing Worldwide


Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent.

When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery.

2018 CHE Senior Summit Spotlight: Balancing Opposing Student Voices


Inspiring others to communicate about our institutions, our students and alumni in ways that positively amplify brand reputation is an ever-present challenge. Members of PRSA’s Counselors to Higher Education Section will meet April 11–13 in Nashville, Tenn. for their annual Senior Summit.