Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys
Sword and the Script
SEPTEMBER 8, 2020
It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Content marketing and media relations need each other. All the basic advice still applies (timeliness, relevancy and newsworthiness).
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