ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win. Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Onclusive

DECEMBER 6, 2019

Digital Sales and Marketing World. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Content Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Dates: October 13 – 16, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. Tom Pick , Digital Marketing Consultant, Webbiquity LLC. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187