Content Marketing Document Leadership Pitching 
Sword and the Script
OCTOBER 15, 2020
It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. market alone. I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. The space is also attracting a lot of investment.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement.
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Cision
NOVEMBER 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.
Sword and the Script
AUGUST 14, 2018
It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.
Sword and the Script
JUNE 11, 2016
Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.
Marketwired
DECEMBER 21, 2015
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. Find out what type of content performs best on this platform and how to get started. Are you putting effort into making sure they do?
Sword and the Script
DECEMBER 15, 2020
Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.
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