Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. But we can fix everything — by educating ourselves online. Let me explain: Table of Contents. How Marketing Kicked Our PR Ass. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Rock the Status Quo

FEBRUARY 23, 2015

If you haven’t tried them yet, podcasts are a fantastic way to create effective content. Just remember to make them educational, not just promotional! Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Are you a PR pro? Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

Doctor Spin

JANUARY 8, 2022

Why Marketing Over Communications? Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications. Save the PR Industry Now.

Industry 52

Industry Web Wikipedia Education 52

Rock the Status Quo

APRIL 28, 2016

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. SEO does that for you and the cost is nothing compared to the cost of creating content. THAT’S the magic of integrating content marketing with SEO.

SEO 100

SEO Education Content Marketing Engineering 100

Rock the Status Quo

APRIL 28, 2016

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. SEO does that for you and the cost is nothing compared to the cost of creating content. THAT’S the magic of integrating content marketing with SEO.

SEO 100

SEO Education Content Marketing Engineering 100

Buzzstream

MAY 9, 2018

When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site.

Data 120

Data SEO Groups Pitching 120