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5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. but definitely old. 3: Conduct a Content Audit.

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Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

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Are we still over-relying on media relations?

Communications Conversations

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off. I can’t help it.

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Authenticity: You Can’t Fake It

ReimaginePR

When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford. After a quick search , the simplest definition for our purposes is the quality of being genuine. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Want to make standout content?

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Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

While it sounds simple, high converting landing page design is definitely not as straightforward as it seems. There’s definitely a science (and a bit of an art) to designing high converting landing pages. As you write, spend some time thinking about and answering the question: what’s in it for them? 1: Think Before You Start.

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Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. He’s an icon, which by definition requires both success and admiration. Marketing: Investment, Cost or Profit Center?