Shift Communications

OCTOBER 24, 2017

Offer to meet with them to brainstorm on the types of recipes/content that tend to drive the most eyeballs and engagement for them. You may be surprised that these reporters are actively looking to fill content on an ongoing basis, and will be amenable to accepting rolling recipe submissions across seasons. Alan Marcus.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 13, 2017

Here’s where the rubber meets the road. Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have. As in the early days of the web, video measurement still lags behind other content marketing measurement. Action Metrics. What did our audiences do next?

Video 117

Video Measurement Communications How To 117

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

This could be a simple re-marketing message to get a dormant user back into a branded app, or a notification letting a user know of a timely thing they may be interested (such as a sale or live event). Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings.

Mobile 60

Mobile Examples Brand Branding 60