Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 16, 2016

This could be a simple re-marketing message to get a dormant user back into a branded app, or a notification letting a user know of a timely thing they may be interested (such as a sale or live event). Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings.

Mobile 60

Mobile Examples Brand Branding 60