Shift Communications

OCTOBER 24, 2017

Reporters will be thrilled to get content that is not only seasonal, but on-point with related trends that will help make their story that much more likely to stand out. Offer to meet with them to brainstorm on the types of recipes/content that tend to drive the most eyeballs and engagement for them. Alan Marcus.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. It’s gonna be fun. Todd Defren.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. This very early application of content marketing came at the perfect time, in a number of ways. Their efforts are what we know of today as “content marketing.”

Content Marketing 60

Content Marketing System Google Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. A browser cannot allow content to jump the fence of its designated space within the application.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Old Way. Action Metrics.

Video 117

Video Measurement Communications How To 117