Content Marketing Crisis Communications Technology Video 
Sword and the Script
NOVEMBER 4, 2014
It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.
5W PR
MARCH 26, 2024
Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Content marketing Complement the PR efforts with a strong content marketing strategy. Crisis communication plan Be ready for the unexpected.
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Burrelles Fresh Ideas
JANUARY 2, 2024
The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.
Sword and the Script
OCTOBER 25, 2022
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.
Burrelles Fresh Ideas
MAY 30, 2023
Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery. Diversity of content can be a particularly effective route to take here. This should include providing subtitles for video content and transcripts for podcasts.
Burrelles Fresh Ideas
JANUARY 30, 2024
Resource: Chris Penn of Trust Insights published a great video on the importance of AI disclosure and copyright assertion. I don’t always heed its advice, but I can’t imagine doing without it! Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.
Sword and the Script
DECEMBER 26, 2023
To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.
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