5 emerging, surging social media trends for 2020

PR Daily

the way we work and use social media. Five crucial social media trends are highlighted below. Successful social media management today sees brands shifting from far-in-advance planning to a more flexible model with content created only for the near future.

5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why you should invest in social media monitoring

PR Daily

In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. A Starbucks spokesperson told the BBC the social media “pause” would not include YouTube, owned by Google,” BBC reported. SOCIAL BUZZ

Retail 122

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. Some are also reviewing the role of social media platforms in the media mix.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Image courtesy of Sprout Social. Image courtesy of Sprout Social.

6 ways to up your storytelling game

PR Daily

You’re getting more traction on social media and news outlets are paying attention. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s the truth: Many of your truly newsworthy stories won’t be covered—or even noticed—by a severely under-resourced news media.

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

If your organization is taking similar precautions, communicate the developments with as much information as you can to lower the potential for panic while increasing trust. The report said that the most successful channels were social media (37%) and websites (33%).

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

The original tweet and its replies can serve as inspiration for fun (and potentially quirky) questions to ask your followers on social media, sparking both engagement and potential headlines. Image courtesy of Sprout Social. Image courtesy of Sprout Social.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. CRISIS DAILY NEWSLETTER.

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

How and why communicators should fight the ‘fake news’ scourge. That insight, among others, was revealed in the Social Media Trends for 2020 report by HubSpot and Talkwalker. SOCIAL BUZZ.

Viral 96

Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator.

Survey 129

Why a fair and just future requires ‘divestment’ from the status quo

PR Daily

Stories that may have historically flown under the radar are now spreading more virulently via social networks than the pandemic itself. How can I start to divert funds into a rainbow coalition of creators, makers, farmers, laborers, storytellers, educators, technologists and more?

System 137

PR pros need more than political correctness to survive

PR Daily

If sunlight is the best disinfectant, then the wave of apologies and firings in the media should be great news for the public and the pursuit of truth. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ].

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

PR pros on social media should focus on providing value to their audience. Travelers have been hunkered down at home, forcing social media experts to pivot their strategy to resonate and keep connected with their audience.

How Nationwide Children’s Hospital is addressing racism and advocating for health equity

PR Daily

By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity. These and its many other social media posts have received positive feedback from local advocacy groups and stakeholders.

The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach. Add in the talent and it’s difficult to maintain social distancing with a group this size. This is especially important during times of crisis.

Video 150

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

Crisis 170

The role of communicator shines bright during the pandemic

PR Daily

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. FREE REPORT: COVID-19's Impact on Communications ].

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Yes, people still read print publications, especially in niche media. The companies who show support to the LGBTQ community during times of crisis will be the ones who will benefit the most when things return to normal.

During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

There might be a global pandemic out there, but social media users still have time to slam jargon and buzzwords online. As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”.

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. Cosette Jarrett is a communications manager for Vivint Solar.

Crisis 163

How your comms can mitigate disinformation

PR Daily

Given the media landscape and our hyper-connectivity via social, digital and mobile media, the analogy is entirely appropriate. Yet, each serves to undermine trust, erode communication channels, and significantly disrupt our democracy, communities, economy and places of work.

Ethics 142

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? Know the elements of storytelling.

Video 139

Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. Luckily, modern technology means that communication and interaction can be easily facilitated online. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.

Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Has there ever been a more crucial time for internal communicators?

Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. The post Are we over-communicating COVID-19?

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

How To 145

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? SOCIAL BUZZ. Whether or not your organization is taking part of the boycott, ensure that the stands you adopt for social and political issues are backed by clear actions.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? Know the elements of storytelling.

Video 130

How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. Over-communicative.

Crisis 136

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

Hello, communicators: Today is #BlackOutDay2020, an economic protest for racial justice and equality that encourages people to not spend any money today—or, if you must, to spend it with Black-owned organizations. CRISIS LEADERSHIP BOARD.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.

Walgreens cuts 4,000 UK jobs at Boots, Starbucks requires masks, and Tinder tests video chat feature

PR Daily

Hello, communicators: The AP Stylebook recently tweeted that some nouns, while not gender-neutral, are used as the generic form within AP style: A true gender-neutral noun often presents itself easily: chair or chairperson, firefighter, workforce. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.

Video 91