Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 27, 2018

Several years ago, Chevy tried to engage with its customers by launching a crowdsourcing campaign in which consumers were allowed to write their own ads for the car manufacturer’s SUV, the Tahoe. Customer surveys are a great tool to have in your small business arsenal. What ensued was a disaster. Is it worth the risk?

Survey 45

Survey Company Customer Service Small Business 45

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net.

Agency 74

Agency Marketing Analysis Viral 74

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. People aren’t consuming news reports like they did 20, 30 years ago. Phone videos become viral, whether it’s legitimate or not.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

Report 225

Report Media Advertising Advertising 225