Remove Consumer Remove Customer Service Remove Small Business Remove Viral
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What is Consumer Sentiment? What is the current perception of your brand among consumers? What is a PR Crisis Plan?

Crisis 62
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More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45
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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The Viral Customer Complaint.