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How to Turn Earned Media into Brand Endorsements

Critical Mention

According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Step 3 – Draw on Positive Media Coverage. Until next time!

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5 Reasons to Network Across all Social Media Sites

Critical Mention

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

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Cost Businesses Pay for Not Monitoring Media

Critical Mention

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute. Until next time!

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. Therefore, you’ll need to optimize your digital marketing practices for voice search. Keep SEO in Mind.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? ” How Effective is Earned Media in PR? ” Until next time! Critical Mention.