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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide

5W PR

Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Depending on the product or service, it might also be necessary to target a wider audience of prospective customers. Illustrate the impact the technology will have. Showcase how the technology benefits real people.

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The Role of PR in Transforming Consumer Finance

5W PR

That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. “The

Media 108
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How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements.

Pitching 189
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The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Here’s an example from page 57 (pictured nearby): 72% of CMOs say they have a leading role in promotion; 34% of CMOs say they have a leading role in new products; 31% of CMOs say they have a leading role in pricing; and.

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What Public Relations Can Take From Contract Theory

ImPRessions - Crenshaw Communications

Here are some of the questions you should ask as you construct your next letter of agreement, based on some of the tenets prescribed by Nobel recipients Oliver Hart and Bengt Holmström. Does the agreement offer each party the right incentives to work together? But, then, you probably knew that.

Publicity 120
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).