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Comparing top 2021 media monitoring vendors

Onclusive

The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry. Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. .

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

If you are told to just show the “good news” you have crossed to the dark side. If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. Chances are about 50% of raw data will fall into one of those two categories.

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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” Instead, look for relevant sites that simply have blogs.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. Marketing Content: Analyst Firm Gartner Weighs In.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times. Supercharging SEO.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. It means we are not educating the entrants to our industry well. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. I’d love to know.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

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