Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
Prohibition
JANUARY 31, 2023
Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. This allows you to benchmark where you are as a brand in comparison.
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Onclusive
JULY 18, 2017
Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. That’s what marketers and their PR colleagues need to track.
Communications Conversations
FEBRUARY 2, 2021
Let’s just say it hasn’t exactly gone viral–at least not in a good way. views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 . — jlo (@JLo) January 24, 2021. Yeah, that reaction you’re having. That was the internet’s reaction a week ago, too. BILLION views).
The Resolution Blog
JANUARY 8, 2018
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.
NewsWhip
MARCH 26, 2024
This powerful timeline allows you to gauge whether an issue is intensifying, enabling informed decisions on whether and how to react. By integrating searches specific to your brand alongside those of your competitors, we enable a holistic view of how similar issues are affecting the broader landscape.
Prohibition
NOVEMBER 9, 2021
The fact that many platforms (such as Facebook Ads) provide alternative styles of paid advertising in comparison to organic advertising means that your paid social ads will have greater potential for success. How To Make Paid & Organic Social Media Strategies Work Together.
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