PR for Anyone
JANUARY 28, 2024
This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
Those more specific keywords like “price optimization software” or “ad tech companies NY” get fewer searches but have a high conversion value. Company stability and reputation are also key to a business purchase. Industry thought leadership is a differentiator.
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ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. Video can demonstrate and explain.
ImPRessions - Crenshaw Communications
MAY 22, 2017
This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Generating credibility for the brand message.
Stuart Bruce
SEPTEMBER 30, 2014
’ was the question at the recent CIPR Corporate and Finance’s group seminar. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. ‘Should the C-suite tweet?’ public relations'
ImPRessions - Crenshaw Communications
AUGUST 4, 2016
We’ve also worked with financial writers to conduct a series of seminars designed to teach personal finance skills for a credit union client. They know what you’re looking for in an employee and they know the company culture. Most recently we hired a food journalist to host the launch party of a new beer. Does it matter?
PRSay
MARCH 23, 2018
As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. When my family undertook major renovations on our house in 2014, we began by interviewing several contractors.
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