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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

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Plain Language Usually Wins 

Sword and the Script

According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing. One was the actual release, from a soft drink company. Stick to active voice. Seek concrete words. Shun boilerplate.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of each fiscal year. Part I of Form 10-K provides a general description of the business of the company and its properties along with the risk factors that investors should consider when investing in the company. .

Financial 120
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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? And, on the surface, it doesn’t appear that Nick broke any big company guidelines. ” After all, we were trained to control and shape the corporate message strategy.

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Annual Report Season is Dead! Long Live 10-K Season!

Beyond PR

” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of each fiscal year. Part I of Form 10-K provides a general description of the business of the company and its properties along with the risk factors that investors should consider when investing in the company. .

Report 40
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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Also learned many things about global pr measurement in which Gorkana (the company Metrica merged with) now excels. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). And to make sure that the pr measurement provided is future looking and can drive strategy.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and. irrelevant claims.

Ethics 40