Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Community college newsletters or magazines. Broadcast: Increased Collaboration Between Campus and Local Media.

Radio 69

Radio Newspapers Print Media 69

PR Insiders

NOVEMBER 10, 2020

Most people in the media prefer to be pitched by email, rather than by phone or by a personal message on social media. In years past, most interviews with print reports were conducted in person or by phone. Try to keep the body of the pitch short and to the point. Be willing to do video interviews.

Media 78

Media Pitching Print Interviews 78

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

SEPTEMBER 10, 2015

The FCC is investing in providing access to communities that do not have broadband. In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

Cision

OCTOBER 14, 2015

Many of these sites have active communities of commenters, creating another opportunity to engage. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Power of social media to promote news. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 93

Marketing Local Crisis Management Internal 93

Maxim Behar

NOVEMBER 15, 2023

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Waxing UnLyrical

JUNE 17, 2011

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. But back then, there was a air of confidence in the television world. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing.

Advertising 87

Advertising Advertising Travel Social Media 87

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52