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PR Myth #6 – PR is Only for Crisis

PR for Anyone

What are you doing for the community? And then there is positioning you an expert in your industry where you can regularly be featured in the media. Yes, that is one component of PR and there are PR professionals who specialize in this area. But PR is an opportunity to share the good things in your company as well.

Crisis 130
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Pitch the Media

PR for Anyone

You can take the same story and you can tweak it and, give it, you know, an angle this way, for this station, and an angle for this station, an angle for this station, but do not pitch the exact same story to the same or to all the different media outlets in your community. So that is this week’s PR Tip.

Pitching 223
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Why Publicity?

PR for Anyone

You get it. Which one is going to make you go try Joe’s pizza, the ad with them telling you how great that it is or the article?

Publicity 130
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Nine ways to use public relations to grow your business.

Prohibition

Social media promotion and responses to negative comments online. Community management. Media training. Internal communications. Of course, all of this activity is highly time intensive, and it’s not uncommon for even small businesses to outsource PR contracts to gain the expertise they need for the job.

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Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people? Is it giving kids in the community a chance to do something different?” He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 172
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30 podcasts PR pros should listen to

Remote PR Jobs

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available four times a month.

Pitching 100
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Public Relations in Marketing

PR for Anyone

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Community Relations.

Publicity 225