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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Justin Goldstein | Press Record Communications.

Marketing 168
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PR Myth #6 – PR is Only for Crisis

PR for Anyone

What are you doing for the community? And then there is positioning you an expert in your industry where you can regularly be featured in the media. Yes, that is one component of PR and there are PR professionals who specialize in this area. But PR is an opportunity to share the good things in your company as well. good, great things.

Crisis 130
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How to Create Great Content Fast

PR for Anyone

Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. Create and post a video. Take a picture of your workspace, office, or co-workers. Interview a customer. Post a #TBT (throwback Thursday). Post a fill-in-the-blank question. Share someone else’s content.

How To 130
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7 PR Blogs You Should Be Following

Critical Mention

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

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PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Winona feels like home.

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Nine ways to use public relations to grow your business.

Prohibition

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business. Social media promotion and responses to negative comments online. Community management. Media training.