PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

PRSay

NOVEMBER 21, 2022

A 120-year-old retailer, JCPenney has long had a presence in small communities across America. The company’s philanthropic efforts support charities at local and national levels — and provide stories for the 18 people in Sing’s integrated communications and philanthropy teams to tell.

Leadership 60

Leadership Conference Retail Storytelling 60

Stephen Waddington

MAY 9, 2020

Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting This is an interesting area in which some organisations have shown strong leadership. Apps, social media channels and websites have been switched to providing a local context to government guidance.

Government 132

Government Crisis Exercises Retail 132

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

SEO 120

SEO Creativity Mobile Journalism 120

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc., channel and content optimization, and diversity and reach across audiences.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84