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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles. Photo credit: HubSpot.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

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Earnings Gap Follows Women into Entrepreneurship

Solo PR Pro

The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. Adding gender to the mix, further burdens a solo community that has a great deal of women practitioners. Even as entrepreneurs, there is a disparity between what men and women earn.

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4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. It’s the Minnesota interactive community reunion. In fact, I’ve heard from many people that Summit is the best digital event in the Upper Midwest. Back to the sell job–because I want you to go!

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. PR 20/20 continually invests in the growth and professional development of our team. Team members are more confident.

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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

Two others I’m seeing a lot of debate on is using it in transcreation and engaging diverse communities, and then the use of AI meeting tools. I used it to go back and dig through the knowledge base, pull it together, summarize it, develop some insights for me. When is it okay to record? How do you need to disclose it?

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