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Business’s Best Path to Racial Justice

Mindful Marketing

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices.

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The Role of Marketing in a Crisis? Be More Human.

PR 20/20

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Source: Instagram.

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PR Tips and Hacks for a Small Business

The Proactive Report

You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. When that story was told it generated a ton of interest in the community and the media. Alignable has local groups you can connect with.

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Strategies for Improving Mental Health in the Workplace

Burrelles Fresh Ideas

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. However, there are several roadblocks in the way of achieving better employee well-being.

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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

promoting false information in healthcare that leads to mistrust of the medical community. Importantly, disinformation doesn’t have to be salacious or scandalous to create a real PR crisis that distracts the business – to derail an acquisition deal, rattle investors, upset customers or rile up employees.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

The trend for successful brands is to develop patient-focused, data-based content that offers expert advice, shares real-life experiences, and invites readers to connect with fellow patients in an online community. Figure out cross-generational communication — quickly. Ensure clinic consolidations support patients, not just business.