Community, Digital PR and Print - Public Relations Today

A Dummies Guide to Digital PR

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR

Digital PR Print Construction Television

Domain Authority, Trust, and Thought Leadership

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership

Leadership Engineering Enterprise Social Media

The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio

Radio Television Media Local

Digital vs. Traditional PR – Overlaps and Distinctions

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles. One of the first benefits is the larger audience.

Radio

Radio Digital PR Construction Print

Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

NOVEMBER 21, 2023

Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. You may find that your audience is indeed on TikTok!

Newspapers

Newspapers Social Media Data Consumer

The Benefits of Mentoring an Intern

Solo PR Pro

APRIL 26, 2016

This is a guest post by Solo PR Pro founder and former president, Kellye Crane. Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” She helped with everything from social media to event planning – playing a pivotal role in putting on our first Solo PR event in Atlanta.

Internal

Internal International Conference Energy

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR .

Technology

Technology Software Company Marketing

Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. ESG outlook.

Software

Software Case Study Advertising Advertising

Hey, Influencer, Will You Help Me Do These 10,000 Things?

Rock the Status Quo

DECEMBER 2, 2014

This is true for bloggers, media platforms, print publications – everyone who publishes any form of content. If you have an influencer outreach program as part of your digital PR tactics, consider this. You must be a contributing member of the influencer’s community before you ask for something.

Pitching

Pitching Twitter Print Software

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

MARCH 22, 2018

H: What about the print quality? L: H ow would I fit it in around client work (I own and run a Glasgow PR consultancy )? Before going to sleep by 22:00 latest, I made sure that everything was ready to smooth my way out of the door in the morning, including clothes, anything I needed to print out, and any reference books I needed. *

Writing

Writing Google Blogging Exercises

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics

Analytics Content Marketing Measurement Advertising

The Top 10 Books of 2016 (According to Zude)

ZudePR

DECEMBER 30, 2016

.” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Hot off the printed press. All 160 episodes since July 2014. Jab Jab, right hook. The man’s crushing it. Sign Up Now.

Writing

Writing Google Meeting Airlines

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. From the PRCA Digital PR Report 2015. Ketchum , for example, Europe’s biggest PR agency, recently upgraded their internal learning program and turned it into an award-winning collaborative online tool. Print it to motivate your team.

How To

How To Software System Employee

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