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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. The top of the funnel is filled by PR. Every small business owner is concerned about the bottom line.

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How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Rosetta Stone had always marketed their language courses to people who wanted to learn another language for practical reasons: doing business in another country or foreign travel. We would not have discovered this new direction without building a community of our customers and really listening to their voices and their concerns.”.

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For She’s a Jolly Good Fellow. And So Is He

ZudePR

I’ve known Inverness and Edinburgh-based Platform PR MD Jane Cumming for the best part of 20 years. Ever since we were thrown together as buddies on a touchy-feely training course in Dundee. There aren’t many people she doesn’t know in the Scottish PR industry. Giving something back.

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28 Observations from 28 Months as a Solo PR

ZudePR

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. And I’m a much better PR to boot.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

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7 PR Blogs You Should Be Following

Critical Mention

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PR Couture. PRNEWS Blog.