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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management.

Corporate 115
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”.

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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value.

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‘A threat to the whole world’: CEO of Ukrainian PR firm fights on the front lines

PR Daily

In July, after four months of war, I was assigned to the Public Affairs Unit of the Command of Territorial Defense Forces in Kyiv. We report directly to the chief of staff and chief commanders of the Territorial Defense Forces, who are very involved with the publicity efforts.

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Why ROI and PR are like Oil and Water

Doctor Spin

Corporate Comms Public Relations 2022 StakeholdersROI and PR are like oil and water — they don’t mix well. Having worked in the PR industry for many years, I know how inflammatory such a statement might be.

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List of winners: PR Daily’s Media Relations Awards

PR Daily

Winner: Gillian Small Public Relations: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe. Honorable mentions: Marsha Archer: M-Squared Public Relations. Tommaso Di Giovanni: Philip Morris International. UScellular: Cause Marketing & Community Relations.

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Announcing Ragan’s Employee Communications Awards finalists

PR Daily

This past year has had its share of crises and obstacles—and internal communications was not spared. We received a flurry of incredible internal communications work from the past year. Blueprint Medicines: Internal Communications. Community Relations.

Employee 144
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Comms pros’ predictions for 2023: Purpose, people and the future of PR

PR Daily

It’s cliché but true to say at this point: The last three years have led to seismic shifts in the way all communications functions are viewed, especially internal comms. Continued focus on internal communications and how companies treat their employees.

Nonprofit 146
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30 jobs in the PR and marketing world

PR Daily

Travel Association, Gallup, the Social Science Research Council and the Corporation for National & Community Service. See what else we have in our weekly professional pickings: Public affairs manager—Advocate Health Care (Illinois). Vice president, corporate marketing—Hootsuite (Washington). Senior director of internal communications—NYU Langone Medical Center (New York). Senior public relations associate—Lettuce Entertain You Restaurants (Illinois).

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30 jobs in the PR and marketing world

PR Daily

Internal communications manager—NetApp (California). Corporate communications director—Entercomm, parent company of Radio.com (New York). Marketing community lead—WeWork (Texas). Public affairs manager—Advocate Health Care (Illinois). Division director of public relations—American Veterinary Medical Association (Illinois). Communications intern—AARP (Pennsylvania).

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Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

PR Daily

Community Engagement. National Internal Medicine Day, American College of Physicians. HOAresources, Community Associations Institute and Revmade. Forever Global Rally 2019, Forever Living Products International. Social Influencer Program, American Public University System.

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Latin American PR Leaders on New Communication Essentials

PRSay

July is Global Affairs Month at PRSA. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group.

Insurance 131
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Ragan celebrates its Top Women in Communications honorees for 2022 in NYC

PR Daily

Ria Carlson brings more than 20 years of experience as a top communications officer at publicly traded corporations to her work in higher education. Before Royal Caribbean, she served as senior vice president of corporate communications for Wells Fargo. Community Givers.

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Mars Wrigley’s Allyson Park shares top skills for rising comms pros

PR Daily

I believe careers are a bit like a chess game,” Allyson Park, global vice president of corporate affairs for Mars Wrigley, shared in an interview with our DePaul University graduate class. The global vice president and mother offers advice for aspiring leaders to build their careers.

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How brand journalism is changing, according to TD Bank’s Chad Mitchell

PR Daily

The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022.

Banking 140
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Top Women in Communications honorees for 2022 announced by Ragan, PR Daily

PR Daily

Honorees include PR and communications veterans, rising stars of the profession, mentors and superstars that hold the community together. Ria Carlson brings more than 20 years of experience as a top communications officer at publicly traded corporations to her work in higher education.

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Announcing PR Daily’s 2021 Digital Marketing & Social Media Awards finalists

PR Daily

Allstate India: Corporate Communications Team. ESPN: 2020 ESPN Corporate Citizenship Report. Webster Bank: 2019 Webster Financial Corporation ESG Report. Community Engagement. Parsons Corporation: Q Campaign. RIESTER Public Affairs: Cancer Buzz Podcast.

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Enter to win one of Ragan’s Top Agencies Awards

PR Daily

Community Champion. Internal/Employee Communications. Public Affairs/Government. Ragan will honor the winners across its many platforms that reach more than 250,000 corporations and nonprofits worldwide. Get the plaudits, recognition and hardware your team deserves.

Agency 127
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How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Seven ways PR and corporate communications can use GIFs.

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Announcing Ragan and PR Daily’s 2018 ACE Awards finalists

PR Daily

Alan Van Zelfden, senior communications consultant at Health Care Service Corporation. Heather Punke, senior communications consultant at Health Care Service Corporation. Corporate Social Responsibility Leader. Melanie King, director, corporate communications and community outreach at National DCP, LLC. Government Communications or Government Public Affairs Professional. Internal Communications Professional. Public Relations Professional.

Nonprofit 101
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The value of the communications role: ‘We can either stoke a fire—or put it out’

PR Daily

As senior director of public affairs and brand communications for Kaiser Permanente, John Stratman is accustomed to constant change. Stratman manages six communicators and is responsible for Kaiser’s corporate communications serving the 3.3

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30 jobs in the PR and marketing world

PR Daily

Internal communications manager—NetApp (California). Corporate communications director—Entercomm, parent company of Radio.com (New York). Public affairs director—WeWork (Texas). Corporate communications associate—General Mills (Minnesota). Public relations coordinator—Baptist Memorial Health Care (Tennessee). Public relations manager—Lands’ End (Wisconsin). Communications and public relations associate—Eataly (Canada).

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Announcing Ragan’s PR Daily Awards finalists

PR Daily

Alibaba: Alibaba Group’s Corporate News Site – Alizila. Community Relations Campaign. Nickerson: Weston Community Relations. Corporate Communications Campaign. Corporate Social Responsibility Campaign. Yale School of Public Health: 2020 Year in Review.

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Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

A former journalist, Schwartz is a frequent guest lecturer at universities nationwide and a board member of the Institute for Public Relations. Andrew Bowins, SVP of Communications & Public Affairs, Entertainment Software Association.

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Communications Week welcomes comms leaders to advisory board

PR Daily

She is a former national president of the Public Relations Student Society of America (PRSSA) and is a social media co-chair for the PRSA Technology Section. Andrew Bowins, SVP of Communications & Public Affairs, Entertainment Software Association.

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Ragan honors the 2022 Diversity Awards in NYC: list of winners

PR Daily

Community Relations and Engagement. OCTA & FSB Public Affairs: OCTA Diverse Communities Trust Building Campaign. Maximus Corporate Communications: DEI at Maximus. Santa Cruz Community Credit Union: SCCCU Commitment to DEI.

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Announcing Ragan’s 2021 Video, Visual & Virtual Awards finalists

PR Daily

TD Bank: TD Bank Corporate and Public Affairs. Optus: Corporate Communications. TD Bank: TD Bank Corporate and Public Affairs. Whirlpool Corporation: House and Home. YMCA of the USA: Transforming Spaces, Helping Communities.

Video 127
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Ragan’s CSR & Diversity Awards finalists announced

PR Daily

From those working in corporate social responsibility (CSR) to those leading the way in environmental, social and governance (ESG) to those who striving to make workplaces more diverse and inclusive, these professionals are working on campaigns and initiatives that make our world better.

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PR Daily honors the 2022 Social Media & Digital Awards winners. See the full list.

PR Daily

Community Engagement. Winner: Vital Strategies: Reimagine Public Health. Opportunity International: Opportunity International. Digital Community Engagement. Winner: LiveWorld: Navigating Dementia: A Mount Sinai Community for Caregivers.

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Announcing PR Daily’s 2018 Nonprofit PR Awards finalists

PR Daily

The Cura Foundation’s Unite to Cure, the 4th International Vatican Conference, The Cura Foundation and Allison+Partners. Community-Nonprofit Partnership. The Great Summer Dish, Atlanta Community Food Bank. Corporate-Nonprofit Partnership. Second Chance Lemonade Stand, Compassion International. Women of Macon-Bibb, Macon-Bibb County Office of Public Affairs. Public Affairs Annual Report, Macon-Bibb County Office of Public Affairs.

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations.

Publicity 157
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Ragan honors the 2022 PR Daily Awards in New York City: list of winners

PR Daily

We celebrate the campaigns, content, people and teams that helped organizations and clients alike tell timely stories and create meaningful messages during international crises, domestic disasters and everything in between. Community Engagement Campaign. Community Relations Campaign.

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Ragan’s PR Daily Awards finalists announced

PR Daily

During another year of consistent surprise and endless news cycles, public relations professionals were once again central to engaging audiences through all the noise. Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT). Public Affairs Campaign.

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30 jobs in the PR and marketing world

PR Daily

It used data from the latest version of the 2018 Cost of Living Index from The Council for Community and Economic Research to compare the cost of goods and services in different cities across the U.S. Senior PR and corporate communications manager—Fila USA (New York). General manager, public affairs—Edelman (Washington, D.C.). Public relations specialist—The University of Georgia (Georgia). Public relations coordinator—Victoria’s Secret (Ohio).

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Announcing Ragan’s Crisis Communications Awards finalists

PR Daily

Entergy Corporation: Corporate Communications. KeyBank: Corporate Communications Team. Orleans Parish Communication District: OPCD Public Engagement Team, Marcus Creel (Manager), Chelsea Porché (Specialist). State Farm Insurance Companies: Public Affairs Department.

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“Chief Reputation Officer”

Reputation Us

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. Until there is someone qualified and designated to take on the CRO position, RepUs will oversee your reputation, public relations, public affairs, as well as take an integrated management approach to efficiently and consistently communicate to all targeted audiences. Who is in charge of your reputation?

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30 jobs in the PR and marketing world

PR Daily

See what else we have in our weekly professional pickings: Corporate communications director—Entercom, parent company of Radio.com (New York). Global senior internal communications manager—International Rescue Committee (New York). Public relations senior account executive—Denterlein (Massachusetts). Charles Community College (Missouri). Public relations manager—Abercrombie & Fitch (Ohio). PR intern—Havas (Illinois).

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30 jobs in the PR and marketing world

PR Daily

Countries around the world celebrate their own National Coffee Day on various dates, but International Coffee Day has been celebrated on Oct. The goal of this year’s International Coffee Day celebration, according to the International Coffee Organization , the intergovernmental organization behind International Coffee Day, is to raise awareness for many coffee farmers worldwide who are not making a living wage, due to coffee bean overproduction.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. Perhaps by reclaiming the activist roots of public relations and embracing this new model, we can be more open about our own activism.

System 152
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30 jobs in the PR and marketing world

PR Daily

On social media, the hashtag #NPDLove is used to showcase honorees, express gratitude and build anticipation for tomorrow’s celebration: Congratulations to iQmetrix, an honouree in the Outstanding Corporate Philanthropist category! On this special day, we thank our amazing supporters for the profound impact they make on our #UWaterloo community: [link] #BeyondGrateful #NPDLove pic.twitter.com/xsX6p6hu8l. Senior public relations manager—Quicken Loans (Michigan).