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How To Get Media Coverage When You Have No News

ImPRessions - Crenshaw Communications

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Bylines or longer-form content can be very useful for communicating a brand’s point of view or mission. You’re only as good as your last story. .

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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. Together, public relations and marketing teams can accomplish more if they understand what role each has in an integrated marketing communications plan. Social media engagement.

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Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? Company news can be as broad as what you see on Crain’s People on the Move when announcing a new CEO or something more specific to your industry, like Healthcare Dive’s Hospital Administration News.

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How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105
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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. Read Time: 2 minutes.

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