Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. With software to help, it may not be as painful as you think. It seemed like a pretty safe bet.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence. Which future will you be part of? Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

AUGUST 25, 2017

How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. The result is a comprehensive report of the most successful posts, calculated through quantitative and qualitative data. SHIFT has the solution: SCALE. The Application.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JUNE 22, 2015

The slope of the line is measured with a term named R-squared. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You’ll develop a strong understanding of what’s really working as you build your audience, create engagement, and ultimately drive business results.

Social Media 60

Social Media Media Data LinkedIn 60