ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When the timing is off. Sometimes, less is more.

Interviews 160

Interviews Media Local Privacy 160

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

AUGUST 21, 2018

My current role is twofold – I assist with PR on the product side of Best Buy, meaning I work with our merchants and vendors on launches of new products, key drive times, promotions, etc. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Mindful Marketing

FEBRUARY 15, 2017

A product or service without customers is a moot point. Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user.

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. My own predictions.

Marketing 168

Marketing Employee Content Marketing Training 168