4 essential reasons for giving media training to your employees

PR Daily

Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?

Why tax-funded media training is a bad idea in Scandinavia

Doctor Spin

Obviously, I’m positive to media training. But as the Finnish finance minister’s resignation shows , getting media training as a public official isn’t without its concerns. Katri Kulmini stepped down after having received media training at 1,500 EUR an hour for a total of 50,000 EUR (57,000 USD). And still, even at 1,500 EUR per hour, 50,000 EUR amounts to almost a full week of media training.

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3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. I’ve dealt with crises throughout my entire career, first as a reporter and then as a communications professional. When I was a newspaper reporter and covering a crisis, my readers might have been completely unaffected or completely consumed by it.

How Talking TOO Much Can Create a Crisis Where There is None

Garrett Public Relations

Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. The post How Talking TOO Much Can Create a Crisis Where There is None appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. communications crisis communications crisis PR media interviews media relations PR PR crisis public relations consulting crisis media training tips PR consultant

Media Training Class: Top 9 Mistakes Even Trained Spokespersons Make When Talking To Reporters

Doctor Spin

Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons. Standing in front of a camera or a microphone can be stressful for anyone, especially if you’re facing a crisis. Therefore, many leaders, politicians, and communication professionals invest in media training. Still, many have expressed their concerns about corporate media training in general.

The office is still important for professional communicators

PR Daily

While not a repudiation of remote work, here are three reasons to build a case on the importance of the office for communicators: 1. Communication is easier in-person. Let’s face it: Humans are uniquely designed to communicate with other humans.

How can communicators expand diversity in their thought leadership efforts?

PR Daily

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity.

7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Those are the scenarios that should be prioritized when planning a crisis response.

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Expert guidance to prep your spokesperson—before a crisis hits

PR Daily

In the world of media training and media interviews, there are some serious flaws you should avoid at all costs—especially when you must do a media interview during a crisis. Remember these truths: Media training is not about how to be fast on your feet; it is about how to be prepared so there are no surprise questions. In media training for a crisis, your spokesperson must be trained to internalize the sentence that deflects speculations.

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Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

In a crisis, use the language of empathy, not legalese

PR Daily

Instead, as those who’ve undergone media training know, the best answer is often to reframe the question. The post In a crisis, use the language of empathy, not legalese appeared first on PR Daily. COVID-19 Crisis Communications External Communications Leadership Communications Marketing Media Relations Storytelling The Workplace Writing & Editing

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? Social media is your competition. How long does it take your organization to send out your first official public statement or news release when a crisis happens?

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Wherever possible, communicate how you will fix the problem. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. The advantage is that there’s no aggressive journalist to challenge him, which can be very important for a nervous or media-shy executive. He has clearly benefited from excellent media training. John Stumpf, former CEO Wells Fargo.

3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. It’s crucial for communicators to do the same—even those used to rapidly responding every day. Having a clear protocol in place when a crisis hits saves valuable time and allows practitioners to focus on the issue at hand.

The nuances of a public apology

Doctor Spin

They’re to be found everywhere and the news media can’t seem to get enough of these dramatic statements. Learn more about social media, online marketing, and corporate communications. From a public relations perspective, public apologies are fascinating.

Follow these 8 steps to prepare for a crisis

PR Daily

Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. How, though do you shift mindsets and take the essential steps needed for effective crisis management? Communicate the vision.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy.

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How to prepare for an extreme weather crisis

PR Daily

Do you have a communication plan in place if a crisis situation should roll in? Make your job easier by anticipating the crisis before it arrives and preparing a system of communication. How will you handle calls from the news media? Do you have a media-trained spokesperson? This step should go beyond communications strategy. FREE GUIDE: 3 helpful tips for your crisis comms prep ].

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Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Communications Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler AVEs C-suite Facebook KPIs management PR challenges press release social media training Twitter writing

How to Mitigate the Transference of Stress During a Crisis

Melissa Agnes

” This is important for leaders to realize prior to experiencing a crisis. Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. And while we’ve always known this, the fact that recent studies prove that stress is contagious , means that stress risks having more of a negative impact on your crisis management than perhaps previously anticipated.

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How communicators can bolster workplace emotional intelligence

PR Daily

What might improvement in these areas look like for communication pros? Do you consider yourself a “natural” communicator and thus forgo things such as media training or crisis communication prep? Self-aware communicators are cognizant of their strengths and weaknesses and can find niches, fill gaps and complement (or compliment) colleagues accordingly. Self-regulated communicators help steady the ship.

The nuances of a public apology

Doctor Spin

They’re to be found everywhere and the news media can’t seem to get enough of these dramatic statements. From a public relations perspective, public apologies are fascinating.

How to Maintain Relationships With Journalists During the Pandemic

PRSay

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Communicators can also be the “helpers” to the media right now.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Monitor the media environment.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training.

5 steps to craft a crisis communications plan

PR Daily

After the initial disaster, the focus quickly becomes, “How is the company handling post-crisis communication?” Manage a crisis without a plan. Fifty-nine percent of business decision-makers have experienced a crisis in their current or previous company, and 79 percent believe they could suffer one in the next 12 months,according to ODM Group. RELATED: Keep your cool in a crisis with these tips.]. Identify the crisis communications team.

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area. Lots of new research around at the moment that point to a positive future for the public relations business.

Convincing Clients to Prepare for Crisis

Solo PR Pro

Communications professionals know having a PR crisis plan in place is invaluable. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Whether a major event or a minor blunder, how a PR crisis is handled impacts a client’s livelihood and everything they have built. One way to convince a reluctant client is to show how a botched PR crisis can affect their bottom line.

A 2-Minute Public Speaking Hack Using Body Language

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. If you need help improving your presentation skills, try the 2-minute power pose or get in touch to learn more about our training sessions.

The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. Their current crisis management firm is not delivering practical deliverables. They distrust crisis management firms and advisors as a result of having been taken advantage of in the past.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge!

How Humour Makes Your Message More Palatable. and More Powerful

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. It’s the fourth annual Digital PR and Communications report the PRCA has produced. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Digital PR training.

PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. My two fastest growing courses are for the skills identified in the survey: PR measurement and evaluation; and modernised crisis communications.

Writing your crisis comms playbook: Free guide reveals key techniques

PR Daily

Your crisis could start with a data breach. That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. Learn how in this free guide from Nasdaq Corporate Solutions and Ragan Communications. The guide, " How to Build a World-Class Crisis Communications Playbook ," details how to build a crisis response team, anticipate incidents you may face and rehearse for crises.

The Plane Truth About Following Up on Pitches

PRSay

You know the feeling when a sudden crisis hits. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. communicate that you’re not sure of yourself, and that you don’t expect your contacts to pay attention based on the value of what you’re about to give them. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Who Gets Your Vote for 2016’s Spokesperson of the Year?

PR News

Crisis Management Internal Communication Media Relations Media TrainingWell, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued.