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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Many PR firms offer entry-level positions such as PR assistant, coordinator, or junior account executive. In-house communications departments. Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Corporate communications teams.

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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. The story of communication as an underrated support function is tired and uninspiring. Let’s be honest.

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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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Event Sustainability — The Triple Bottom Line

Landis PR

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The common thread in an effective sustainability plan for events is communication. The shift really seemed to happen on the other side of the pandemic.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

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Five Steps to Manage Client-Agency Relationships

Landis PR

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

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