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The Importance of Community Relations in Healthcare

Landis PR

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. Not everyone has access to the healthcare they need.

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Healthcare PR: Not for the Faint at Heart 

Landis PR

When it comes to  healthcare public relations  and communications – data, trust and sensitivity are valued above all else. Public relations  can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media. Or contact LANDIS at 415-561-0888.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. It’s anonymised data, but it’s still our data that it is using.

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The Seasonal Flu Will Heighten the Risk of Fearbola

Melissa Agnes

It’s important for healthcare organizations and professionals to realize that, with the flu season upon us, and with Ebola symptoms being very common to flu symptoms, the flu season may see an increase in: Emergency room walk-ins (with people panicked that they have Ebola). Crisis Communication Crisis Prevention'

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Spotlight on a Solo PR Pro: Meet Pennie Rorex

Solo PR Pro

Wherever retirement takes her, though, Pennie simply wants to spend quality time with others as she will no longer face deadlines — something she’s become accustomed to for the past four decades working in communications. Her work on healthcare legislation led to a PR and marketing career in the hospital industry.

Meeting 88
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. Surprisingly, live video seems to be an emerging trend in healthcare.