article thumbnail

Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives. SHIFT client.

article thumbnail

2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Brands today are built on social, but social media marketing has never been more cut-throat. What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common? They both trended on TikTok at one point.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners. Further, they often focus on larger companies and brands.

B2B 319
article thumbnail

All About Ads – The Latest Updates in Social Media Advertising

Prohibition

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

article thumbnail

6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

So, what trends should […]. Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.

Trends 158
article thumbnail

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

In our brand new report, we set out to highlight tactics that could help your brand thrive. Here are the five biggest trends you need to know. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case.

B2B 145
article thumbnail

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

In our brand new report, we set out to highlight tactics that could help your brand thrive. Here are the five biggest trends you need to know. [If Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case.

B2B 85