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Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. The brand’s Menu Hack and Sprite campaigns this year are notable examples of customer-led initiatives. SHIFT client.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . — .

B2B 319
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6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

So, what trends should […]. Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.

Trends 158
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 190
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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Include internal links to other relevant pages on your website to guide users to more valuable content. Personalized content can lead to higher transaction rates.

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

A quick glance at Techmeme.com or its e-newsletter brings you up to speed on trending conversations from outlets like The Verge, ArsTechnica, and Financial Times – as well as a list of upcoming tech conferences and events. An SMB can conduct market research with unlimited survey questions at a reasonable cost.

Tools 108