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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand.

Instagram 159
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Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

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Press Release Example: What to Include in Your Next Press Release

PR Fuel

million journalists and social media influencers in E-Releases’ distribution database. This will help to increase the odds of getting thorough coverage among media outlets for your big news. If you present your announcement in an attention-grabbing way, you will find that more media outlets are willing to run your story.

Examples 101
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How to Prepare a PR Crisis Plan

Prohibition

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

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12 Months of Content Marketing

Beyond PR

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create.

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8 Characteristics of a Successful Press Release

PR Fuel

You also want to highlight why this news is noteworthy so that the media and your customers are further intrigued and inspired to read on or share your news. This can do more harm than good for your brand and business. Generally, the purpose of a CTA is to direct your readers to your business website or other social media sites.

Writing 60