Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

Real Estate 120

Real Estate Television Technology Agency 120

Mindful Marketing

MAY 21, 2023

By now, most people have driven by billboards or viewed videos online for “He Gets Us,” the omnipresent ad campaign aimed at changing people’s perceptions of Jesus. By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now.

Advertising 90

Advertising Advertising Television Radio 90

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Flatiron Communications

MAY 7, 2015

.” Yet at a more recent PCNY luncheon, even fixed broadcast and cable TV programs took it on the chin when compared to the surging digital video ecosystem. The panel titled “The Rise of Digital Video,” featured a handful of veteran video producers from some of the most esteemed journalistic institutions.

Video 28

Video Print Television Journalism 28

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. Major brands have transitioned from product companies, to media companies that happen to have products, by focusing on teaching and relevance. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic.

Television 40

Television Corporate Infographics Radio 40

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 40

Mobile Media Newspapers Local 40

Norton's Notes

JULY 17, 2014

This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. Digital Journalism is the future and sadly the regional newspapers are still trying to make this profitable without losing their readership too quickly. The future of online media is niche media for me.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Television and radio’s quick ads made it fall from favor for a few decades. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. Paying for advertising space can add up quickly.

Publicity 63

Publicity Small Business Advertising Advertising 63

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen.

Groups 60

Groups Internal International Conference 60