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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Never use it straight from AI.

Trends 182
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Pitch podcasts by noon. Need an extra pair of hands?

Analysis 147
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How to build a newsroom or press office for the modern media environment

Stephen Waddington

Workflow: tools, content, creation, pitch, post and amplification. A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector. A content concept is brainstormed and quickly developed, and pitched to the client.

How To 84
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company also says it has doubled “the amount of content from Reddit” for media monitoring. But I did watch, listen and read.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. The brand purpose craze.

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How to Ideate a Successful Survey Campaign

Buzzstream

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90
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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Solutions – How can your brand start to change the thinking around offering solutions to the issues highlighted?