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How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. These are the people who shape the narrative around your brand.

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Visual Content Trends for 2023

The Proactive Report

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

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10 Content Trends to Watch in 2018

The Proactive Report

Brands become content companies. Concerns about legislation and data. They’re all good insights, but these are the three trends I believe you should pay attention to: More brands will become content companies: The CMA predicted that more companies would launch content portals that become profit centers.

Trends 149
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10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. And you can do that. A Tripod to keep your phone steady.

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Getting to Know Your Customers

The Proactive Report

And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers. There are ways to tap into the online conversations about your brand – and your competitors. Small Business. That ought to be reason enough.

Analytics 145
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How Small, Fast-Moving Companies Use Social Media

The Proactive Report

500 and then random interviews with executive at companies on the list to get more in-depth data. They’re new, fast-moving small companies. Small Businesses Succeeding on Social Media. Follow me on Twitter for daily Digital PR updates. What kind of companies are on the Inc. That’s impressive.