Shift Communications
FEBRUARY 3, 2015
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.
Onclusive
DECEMBER 6, 2017
A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Quantify the buzz.
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ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
Business and tech media in particular have an ongoing appetite for research, studies and surveys. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. Data-driven coverage can establish a brand as a category expert or leader.
Shift Communications
MARCH 11, 2015
Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. Now PR friends, we’ve all worked with survey vendors who charge tens of thousands of dollars for limited results and reporting, but tons of hand holding. Nearly $90k in sales. That’s a lot of t-shirts.
Shift Communications
JUNE 12, 2017
Do we help build confidence in a brand to nurture or ease the selling process? Qualitative studies take significant effort, from survey design to focus group administration. If conversion is the problem, fix that with better sales training or better marketing. If the door is locked, we can’t fix that.
Shift Communications
AUGUST 9, 2017
Data – this doesn’t just mean survey data (yes that’s helpful too) but overall data on the market, trend or consumer issue you’re talking about (that isn’t created by your client). Relevancy – Keep your eye on the Big Five: Facebook, Amazon, Google, Apple, and Microsoft are the most valuable global brands.
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