Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. The date of the survey period was 9/26/15 – 9/28/15. Raw data is available upon request. Either way I’m happy.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

MARCH 11, 2015

Now PR friends, we’ve all worked with survey vendors who charge tens of thousands of dollars for limited results and reporting, but tons of hand holding. At SHIFT, we survey for our own data and then use other forms of data collection to get the best picture that is statistically accurate and relevant.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

OCTOBER 26, 2017

According to the IBM Institute for Business Value, only 34% of 7,000 CxOs surveyed indicated that they had made investments in AI, but an additional 23% aspired to begin. With such significant investments in AI, CDOs shared concerns about AI governance, especially around generated data such as meta-data.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

JUNE 12, 2017

Qualitative studies take significant effort, from survey design to focus group administration. To answer “ why ” questions well, we need to invest a lot of time, effort, and money: Qualitative studies take time, time for us to sit down with actual customers or prospects and talk to them one-on-one.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

AUGUST 9, 2017

Data – this doesn’t just mean survey data (yes that’s helpful too) but overall data on the market, trend or consumer issue you’re talking about (that isn’t created by your client).

Media 100

Media Data B2B Pitching 100

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 12, 2015

A quarter of businesses surveys even stated that they won’t be using social media in the future. This scenario may be more common than you think. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

A quarter of businesses surveys even stated that they won’t be using social media in the future. This scenario may be more common than you think. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

A quarter of businesses surveys even stated that they won’t be using social media in the future. This scenario may be more common than you think. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? For many of our clients we field quarterly surveys designed to generate relevant news or insights. Data to power PR storytelling. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

OCTOBER 2, 2017

Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. Part 4: Where Predictive Analytics for PR Goes Wrong. Now that we’ve surveyed the domain of predictive analytics for PR, it seems appropriate that we spend some time making predictions about predictions.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

SEPTEMBER 20, 2017

Measure Perception Through a Survey. If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created. How else could you measure awareness and perception?

Analytics 60

Analytics Measurement Software Advertising 60