Branding Customer Service Engineering Storytelling 
Landis PR
DECEMBER 20, 2021
From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.
Flack's Revenge
DECEMBER 7, 2020
” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They can build a better interface or “wrapper” and brand on processes and customer service. Secret Sauce Origin Story. Not necessarily. Just ask Zappos.
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PR 20/20
JANUARY 16, 2023
Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. a free marketing course).
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.
The Resolution Blog
MAY 7, 2019
The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now.
PR 20/20
SEPTEMBER 17, 2019
Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” Topically, this event covers a lot of ground. Media and journalism. Professional development.
Beyond PR
SEPTEMBER 8, 2016
Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. It must involve marketing, sales and customer service teams.
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