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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. Consider The Impact on Local Communities.

Media 294
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Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.

Brand 157
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78
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Lockdown letter: Zoom fatigue, checking in with Maslow and future plans

Stephen Waddington

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. I haven’t looked back since.

Meeting 81
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17 people who should have been on MN AdFed’s 32 Under 32 List

Communications Conversations

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. Jake Wallace , senior marketing communications specialist, Trimble Transporation. ” – Shelli Lissick.

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Behind the Headlines With Ashley Simmons

Cision

What drew you to the field of public relations and communication? I think what’s truly transformational is realizing the full potential and possibilities that our communications networks have on connected devices or the Internet of Things (IoT). With so much competition in the marketplace, how can brands stand out?