ImPRessions - Crenshaw Communications

APRIL 3, 2018

It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. A brand’s best PR move is to back up its claims with actions. Crimson Tide (1995) — Crisis Planning. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war.

Tools 170

Tools Government Crisis Public Affairs 170

Axia PR

DECEMBER 15, 2021

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. The moment there's a reputation crisis, you can expect your company to suffer greatly.

Crisis 62

Crisis Reputation Enterprise Construction 62

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Social and internet fuelled news media has heightened our sensitivity to crises, especially for those at the front line of communications within an organisation.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. It’s too much, too fast and too convenient for enterprises motivated by profit. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Elisa Smith, senior communications consultant. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Engaged stakeholders don’t care about a branded process or newness of an innovation, they care about how many lives were changed. CSR communications need all of these formats to reach the public.

Media Relations 120

Media Relations Trends Media Corporate 120

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

NOVEMBER 26, 2019

On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. Truly global brands, with large enterprise deployments, will run upwards of $100,000. Advertising is a valid channel of communication. 5) Cision Impact pricing and customers.

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

NOVEMBER 12, 2019

For example, I’ve seen legal tech reviews where the site compares large enterprise software products to small SaaS products. Where Peer Insights is paired with the Gartner brand and mirrors the traditional business model of the analyst firm, Capterra sells PPC ads and Software Advice is essentially a paid listing. Monthly traffic: 1.7

Software 17

Software B2B Marketing Data 17