How To Spot The Story: A PR Primer
ImPRessions - Crenshaw Communications
OCTOBER 4, 2022
We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. Not every sector is exciting or accessible, especially in B2B technology.
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